Day 1 Transcript - 6 & 7 Figure Personal Style and Visibility Challenge Hello, hello, and welcome to this challenge and preview here. I know just showing a bit of a connection problem on my channels seems to be fine. Not sure what it was. Anyway, I'm going live in my group on my phone, but also I'm going live on LinkedIn group and on group. That is to make sure that all the recordings are there is that everybody can see me and everybody can hear what I'm saying.
I'm so excited to welcome you on this training. I'm sure this is fantastic first steps to scaling your business and I'll show you exactly how all these four session of our challenge.
First, what we will go through today is:
- clarity exercise secret technique to raise your prices up and go high ticket scale into six and seven figures, This is for online consultants, experts and coaches
- perfect product suite and how you can quickly and easily create a demo will show you examples of how you can create your product suite and just scale to six finger and also to seven finger. A
- and what's the place of the signature style and how we create it. So let's go.
(Personal Story)
Before we start, I'd like to share a bit of my personal story. I'm Elena Cheetham personal style, luxury brand and visibility consultant and entrepreneur with scaling businesses, multiple businesses, I was born and lived in Ukraine in two bed block of flats. And I just was really simple girl. But I had this dream and vision of change in my life and through manifestation. And also using action, style and confidence. I ultimately married a man of my dreams. That was at the time he was a multimillionaire and a man and moved to the UK. However, this all turned out to be a massive disaster with controlling relationship and very painful divorce which took me time to heal. And that's when I started my businesses. This is how I actually ended up building the business but I am now. Now now multiple business owner property and consulting and scaling to six figures. I'm so passionate about helping other women scale businesses achieve freedom and dream lifestyle and start building their wells. This is what my property investment company is about. But today I'd like to really make sure that you have all the tools in your toolbox to present yourself in high level to position yourself as high end luxury brand. And somebody who is so confident in themselves so confident in their worthiness and has all system and product suite to back this up. And also system in place on how to promote and market and sale these your services and products.
(My mission)
And I feel it's like my mission. I'd like to help 1 million women to do this because I truly believe that each of us deserves the best in our life and deserves this dream lifestyle, financial freedom and being shine and out there like the style Queen leading others and showing by example.
(Style to Scale method)
Right so I've developed the style to scale method based on several areas which is products or services. That includes a clarity about who you serve and how you solve their problem. State which is your inner state here because ultimately your energy, your presence, your influence, this is what's going to drive your business and this is what people are going to be buying into signature style as one of the parts of your personal brand that affects so many things and I will show you how there are so many moving parts to your personal brands. However, how you bear yourself how you present yourself how you look.
That is so so important. For all know that there is no second chance to make a first impression. And this is exactly what I'm helping and I would love to help within this programme this style to scale method and marketing and sales. Because obviously you will have to go out there be visible, show your expertise, your authority, exercise your influence and persuasion on your target audience and present yourself with rock solid confidence and confidence leads to clients to customers. So, I'd like to mention this bow was powerful selling idea that that there needs to be a little bit of a mind shift. Not to sound salesy or uncomfortable about selling particularly high ticket, you need to be really, really sure that your products and services, the change in people lives, that you are having this big, why that you are changing people's life and transforming them for the better.
(6 and 7 Figure Scaling Business Model)
So let's have a look at this six and seven figure scaling model. That's called quadrant that I have picked up this idea and exercise from somewhere from one of the trainings are hard, but I really, really love it that really helped me once nailed down my niche.
- And as we know, reaches on the niches. So it's important you understand who exactly you serve, who is your client? And to really nail it down, we need to, like use this powerful question. method on asking yourself and narrowing it down more and more like what kind. For example, I serve women or I help women? What kind of women like women entrepreneurs, like what kind of entrepreneurs or women online entrepreneurs who scale like what kind of Passion Driven or spiritual or relationship coaches, entrepreneurs who would like to build their buyers online. So we're really, really go down and ask ourselves this three specific questions. What kind?
- Once you've nailed this down, you need to think what problem you are solving for this people need to identify problem, you need to speak to people on the language of benefits, yet because there is feature there is benefit. So what is in it for them? What's the benefit? They're getting out of this? What's the end result you are giving your clients so that they achieved what? And here where we need to be maximum emotional? Like how would that feel if your friend if you were perceived on a higher level by your status network? How would it feel if you would come back home? And there is flowers on the table presented by your husband to you? Yes, and you present this solution.
- The third quadrant is products and services. So we'll go into this just in a moment.
- However, what do you sell by which product services are you so solving this problem, and similar signature style and brand sales and marketing? How we are going to push these over there by the way of launches by the way of events, content. These are the main methods of marketing that exist particularly for high ticket launches for high ticket products and services. So pick your method. This method will have to be tried and true tweaked because if something works for one person, one entrepreneur doesn't necessarily work as well for others. However, consistency, strategy consistency and doing this enough, this is what will make sure that you find your own method that works for you. Beat events, beat launches, or whether you sell through content was then hopping on the call with people or even without it. There are so many strategies out there to do this. However, my presentation today is about your readiness to embrace these New high level and also be ready for it inside and outside. I'll talk about marketing later.
(Products and services for consultants, coaches, experts)
So what products and services are out there for coaches and consultants in the Russell so many depends also on your level where you are now if you're just starting if you already got some momentum and sort of services and products and or you're scaling, and you can see it's just so many of them here. I have given you here the price brackets for all favourite or main products and services that are out there, like for digital course for six weeks webinar, one day workshop two, three day course 12 months programme. And here I've put some of them like 10 from 10,000 to a million and beyond. Obviously, it will depend on your expertise, confidence and what result your brain into people, however, just want to show you and illustrate to you that like sky is your limit. So there is no limit, literally on how much you can charge when you go into your niche and into these high ticket bracket consultancy and done for you services. So now, the best or the most efficient, perfect product suite is where you design it in such a way that you all offer some value to your clients are low ticket mid ticket and high ticket prices. The idea this is not about being low ticket, it's not like you're selling cheaper ticket for like cheaper audience or something. All of this suite has to be designed for your target audience. So if you're helping particular target audience, it all has to be designed for them. And one product is solving one separate issue. So low ticket product isn't because it's cheap, it's because it just might be tweaking one little problem for your target audience. While obviously median high ticket would be solving bigger, larger, deeper problem on a deeper level. So that is important to remember.
(Roadmap for 6 and 7 figure scaling)
Okay, so let's have a look at this wonderful business plan. Being a psychotherapist, and going through my own therapy, mind blocks, beliefs around money, scaling, etc. I know myself how difficult it might be some times to understand how to apply this scaling model to your own self. So, by doing these mass exercises, we show our brain apart turn an example of a roadmap of how this is going to be achieved. So, these becomes believable, achievable and real for you and your brain. Because the only reason why you will not achieve the business the turnover you desire would be your own mind blocks lack of skills or a lack of actions. So, this particular exercise solves and shows your subconscious, your mind how - this roadmap how exactly you will achieve this. So this is this makes it believable and removes resistance to achieving this goal. So if you want to start in so you can see here an example of 100,000 turnover based on products and services. So how many sales do you need to do in each price bracket to achieve this goal and also he'll have a million turnover which is seven figure scaling. So here because that would be probably for people who are already having their products and services out there but would like to go high ticket and scale. This is the model an example of how this can be achieved by going after higher price bracket and also with demand of sales you need to create 1 million pound turnover. Hope this helps. Let me know in the comments. What do you think? As I said, this is very important exercise to let your brain understand how this goal is going to be achieved.
(Signature Style for Your Business)
So let's talk now about powerful signature style so just because I'm often asked well what what's your appearance personal style presentation got to do with business power of powerful selling six and seven business scaling well award because your personal signature style is your powerful marketing tool. So many times I was approached on, you know, networking around offline when it was so visible online that people just literally run to me on the networking events: "Hi, Elena, we've seen you know you how you are and I wouldn't sometimes they will know who those people were connect with seen you would like to chat to you about your services!" So having this presence, having visibility and having this style about you that people memorise literally works like see your arms or like really high reach odd where you don't really do much, but leads are coming into your inbox and coming to you at networking events themselves. So, you will whenever you are you know yourself people buy from those who they know like and trust. So, this your powerful style will show in your sales pages, your videos, with your team, on one on one with clients, and one to many, in online presentation, and events, on offline stages, on all different brands, social media; media, so, you just need it everywhere whenever people touch base with your brand you will need the signature style and influence to market and sell to them.
Now remember a really really lovely, this Maya Angelou's saying: "People will forget what you said, people will forget what you did, but they will not forget how you made them feel".
So, if you make your audience feel that they are in touch with high end luxury brands that they that you are a person of high calibre, high impact, influencer who can solve that problem you establish instant authority and influence for your target audience, and you make them feel this particular way. So, we will talk about style maximise and how exactly increased visibility, powerful presence and influence us and your style your own brand style later, but for now, I will mention that like any style, it consists of three areas which are:
- dress your colour
- dress your brand
- dress your shape, we will also cover wardrobe editing and powerful personal shopping. This is to empower you to go out there and just smash those scaling goals that you have for this year!
(Home task)
And so that your personal brand is never an obstacle to achieving your goals but vice versa is a powerful tool that works for your business for yourself for your brand and for your scale in business and reflects in your income are so much bigger. For those who do our exercise we have a small task because action imperfect action is better than perfect. Inaction no it can start now get perfect later. But for those who start now and do the home task and post under our action post in Facebook group I've got a chance of a gift offering an exclusive gift exclusive scissors mental colour palette and colour consultation that is was 500 pound and what you need to do identify your ideal client and post these under today's action post. So who they are what kind what kind and what kind and what result you provide to them which problem you solve for your ideal clients.
(Sales offer)
Okay, but in terms of the applying this knowledge to the real life to your powerful brand, you have two options. Take away all the scales that we will do in this challenge or move fast and join me and my team was our proven system of style to scale. And today, I just have an amazing like a no brainer offer of almost £30,000 value. But it's an offer today at £1,500. Why? Because it's a new programme and I would love to test it and this is why I'm given this exclusive opportunity to only buy it for one and one and a half 1000 pound, this is just an amazing value. So what is included the curriculum of six modules, live group coach and we claim signature style design session one on one, and clarity and products workshop. This is what is included in the main programme also there are some fantastic and amazing bonuses:
(Bonus stack)
- WhatsApp support,
- luxury wardrobe editing session, or 5000 pounds
- signature style brand book that is on sale was me at 7000 pound this programme on its own,
- one of one individual transformation session to work on childhood trauma that prevents scaling to six and seven fingers. Because as I mentioned earlier, one of the main blockages for your scaling would be self doubt, feeling of not being worthy. Having fears and these all, that's something that we can work on this transformation session and relieve these feelings relieve the zinger pressure and which leads to procrastination, not taking action, being fearful, etc. So this in itself is a value of 1000 pound. As it says it's just amazing how much volume is throwing at it. But my the reason for it is it's a new programme, I'd like to give you the maximum value and also test it and get testimonials, get results for my clients.
So this is offered at one and a half 1000 bound, but price will rise daily. So these programme is will cost more on Friday, then it's close to now. And God was low close at while 12 o'clock midnight on Friday, the eights of a pro bonuses will also start to disappear. So for those action takers who actually take action now and get perfectly to you have the maximum support maximum value at the best price. Tomorrow, each day, we'll be removing one of the bonuses. And at the end, there'll be less bonuses available, prizes will be more more expensive. And so take action now, how to purchase this programme, how to join us, you can do it on this link. I will also post it into the group and style just killed off on my website.
(Conclusion)
That's about it for today. So let's do it. And I'll see you tomorrow at 9:30am. For our day two on the on our day two, we will be covering again. So many fantastic things. So we will really go into mindset. We will do some mindset exercises that will help you overcome fears, objections and resentment towards scaling and all that that is very, very important. Because your mindset will be one of the reasons why you won't achieve your goal in some cases. And I'll see you tomorrow. Have a great day.